So we worked with The Table to launch The Power Walk – A 30-minute podcast mapped to a walk designed to help Kiwi women take charge of their money.
Hosted by comedian Courtney Dawson, The Power Walk taps into the global trend of ‘Hot Girl Walks.’ Except, it channels this energy into hot topics of conversation to help get women financially ahead.
From your relationship with money and asking for a pay rise through to preparing for parenthood and planning for retirement - the content is designed to get you fired up as you release endorphins pacing the streets.
The Power Walk also features a number of leading Kiwi women who speak openly and unapologetically about money. This includes Aoteraoa’s Retirement Commissioner, Jane Wrightson, and Te Kahukura Boynton, the founder of Māori Millionaire. Through practical insights, they demystify finances to inspire women to save more, earn more, and take charge.
We launched through an influencer-led social campaign of Aotearoa’s favourite wāhine hitting the pavement to take control of their financial future, which sparked strong engagement. The podcast and social assets were supported by The Table's full platform of educational resources, live events, and webinars open to any women looking to continue their financial journey. Let’s gooo!