But with the 2024 festival season being their biggest roster of events yet, how could we promote safer behaviours before patrons stepped through the gates?
By promoting safety like a festival itself.
Red Frogs presents 'SEND IT SAFELY' - an out-of-home campaign headlining a safer festival experience. In the lead-up to summer, promoters plaster our streets with event advertising. So we placed our safety messages amongst them, disguised as festival posters - turning words of wisdom into the full lineup.
Each poster focuses on a different festival scenario. They cover everything from your first time at a festie to looking after drunk mates, knowing when to call it a night, and how to deal with a creepy stranger in the crowd.
During the peak summer period, Red Frogs volunteers attended 10 events, supporting 214,800 attendees. Out of those people, only 435 have required active care. That's less than 0.003%, and definitely something to celebrate.